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Jae Choi

NEW YORK / LOS ANGELES – Enabling endless creative and commercial possibilities, building owners, developers and architects can now turn their glass buildings into magical, interactive video canvases.

GLAAM Media Glass is the world’s first and only ICT LED glass building material and is now available to U.S. clients for design, integration and operation through a new partnership with leading experience design and execution company ANC. The fully transparent, LED embedded, construction-grade material, created with 24 global patents, revolutionizes the media architecture market.

Imagine using your smart phone to control an interactive art piece on the façade of a New York high rise,  or stepping outside your LA office after a day’s work to watch Game 7 of the NBA Finals with the whole building turned into the screen. With the new GLAAM Media Glass, produced by GLAAM America and integrated by ANC, clear glass facades can be transformed into a wonderland of opportunity.

“GLAAM Media Glass infuses a limitless digital world into the transparent skin of architecture,” said Casey Chang, GLAAM America CEO. “Through our partnership with ANC, we now offer a turnkey supply, integration and control solution for U.S. clients looking to be the forefront of media façade technology.”

GLAAM America manufactures the innovative architectural element based on each individual project’s needs and ANC will design, distribute, integrate and provide ongoing operation and service of the product for U.S.-based installations of projects like retail developments, sports venues, transportation and directional signage. Based on ANC’s portfolio of unique digital deployments such as Wells Fargo CenterPier 17 at Seaport District NYC and the Power Portal at Rocket Mortgage FieldHouse, the partnership is a natural and complementary union.

Proving the magical possibilities, the product has been installed in more than 250 buildings throughout Asia. Via the GLAAM-ANC partnership, U.S. developers, architects, and owners can now also design and create wondrous, new possibilities with experiential facades and buildings.  

“As a creator of iconic and beautiful digital media installations, we are thrilled to be GLAAM’s U.S. partner to help bring this first-of-its-kind product to our market,” said George Linardos, ANC CEO. “For our clients looking to transform their buildings and spaces into landmarks with inspiring visuals and interactive content, this new offering can help turn a standard façade into an infinite digital story.”

GLAAM Media Glass is unique in that it eliminates the compromise of design and building value from obstructed views and blocked natural light from LED screens, bars, mesh and attachments. The embedded micro-LED technology, weatherproofed and protected from the elements, creates a seamless connection between the physical and digital experience. It requires far less maintenance and repair than previous LED offerings, is priced at a similar capital investment and is estimated to provide 100,000 hours of full brightness over its lifetime, thus creating a total lower cost of ownership.

The new product is 100 percent design-built and specified to meet rigid glass performance, durability, energy and aesthetic design requirements. It can be retrofitted to the interior or exterior of an existing façade, or as the primary façade material itself, integrating with market-leading curtain wall systems.

Whereas conventional LED displays create dark spaces behind them, GLAAM Media Glass allows building owners to utilize an entire floor area in the building by creating habitable interior space all the way to the façade. And because it serves as regular glass during the day and a dazzling display at night, GLAAM Media Glass also consumes less power than standard LED displays.

“Our product creates unprecedented value by giving fully transparent architectural glass, LED video display and interactive capabilities” said Chang. “Now it is possible for large or small scale architectural glass applications to create new revenue streams, transform into digital public art, broadcast real time events, interact with motion or sound, and even connect to smart phones and tablets for experiential activities. Our innovation is opening up new and exciting ways for buildings to increase their value and connect with communities in a way never before possible.”

“ANC and GLAAM’s partnership defines innovation and expertise in manufacturing, design, integration and ongoing operations,” said Linardos. “Every building can now be a living, breathing canvas in memorable, artistic, and enthralling ways that drive revenue, communicate and create a sense of community. We look forward to ushering in the future of media architecture with our clients and our new partners at GLAAM.”



GLAAM America is the inventor of G-Glass, the world’s first and only ICT glass building material. Our 99.7% transparent, LED embedded, architectural glass makes it possible for buildings to become a digital media and interactive LED display without having to compromise real estate value. With over 250+ installations worldwide and 24 global patents, our innovation is at the forefront of the media architecture revolution, transforming buildings into media devices.

To learn more about GLAAM America, visit: www.glaamamerica.com


ANC crafts custom multimedia environments to deliver unforgettable experiences. We transform commercial spaces such as sports arenas, transit hubs, entertainment venues and retail locations through immersive design, execution and service operations. Having more than 20 years of expertise, partners include Westfield World Trade Center, Wells Fargo Center, Lollapalooza, Rocket Mortgage Field House, and colleges and universities across the United States.

To learn more about ANC, visit: www.anc.com

ANC is part of Learfield IMG College.